Acrobat is not a word processor. You can use it to add form fields, but the actual underlying content of the form (texts, images, graphic elements) should not be created there, although it is technically possible. By the way, if you upgrade to Acrobat XI you'll see that the tools to add and edit text were much improved and are more user-friendly in that version. But still, it's not a good idea to create such a file solely in Acrobat.
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